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| In particular, the acceleration is expected to be primarily in creative subscription bookings, bringing it to double-digit year-over-year growth in the second half of 2024 |
| In 2023, we generated a total of $246 million in free cash flow, excluding headquarters and restructuring costs, a margin of 16% of revenue ahead of our prior expectations and guidance |
| We maintained a leadership position as the go-to web creation platform, for any user and any business, grew market share for the best-in-class innovation, executed successfully on key initiatives, and achieved strong growth with record profitability |
| The incredible progress we made this year, positioned us to accelerate growth in 2024 |
| And with that, we see better margins |
| Since then, we believe we've proven ourselves, not only to be a beneficiary of broader advancement, but also an AI leader among peers |
| I believe that this kind of program together with the amazing Studio, the product that we just launched, it's I think it's a combination that it's a win-win from one hand it's a great solution to our partners; on the other hand, is a great business for them, actually providing them the ability to be a SaaS model, get them a subscription base for a very long period of time as we are |
| So it generated actually better financial results |
| What we've seen, which we thought was very remarkable, that not only does it - that it really helps us quickly stabilize and continue growing even at a lower base of marketing |
| Our technology has benefited all our users, with both site creators and partners having shown excellent engagement over the past year |
| This has resulted in reduced friction and enhanced the creation experience for our users, as well as increased conversion and improved monetization |
| And it's even more exciting considering that we have some really cool ideals on how to take it even further and make it a better product that not just create more beautiful websites but also is more tightly coupled with your vision about your own business |
| I think it's fantastic and very exciting |
| With these platforms, we are able to develop and release high quality AI-based features and tools efficiently and at scale |
| We expect AI to continue to be a major competitive advantage for us, as we build our product suite and more AI tools, to make web creation experience more frictionless for our users, as well as helping to improve operations |
| This strong start is a testament to the trailblazing innovation of Studio, and our success in winning market share, amongst our professionals and larger agencies |
| With all the feedback and our performance so far, I am confident that Studio is our most successful product to-date |
| Since our initial investment in the professional market in 2019, we continue to see considerable momentum with partners' revenue growing nearly 40% year-over-year in the most recent two quarters |
| This growth has been driven by the incredible strides, we've made in building a best-in-class product tailored for the agency and freelancers market |
| Good to see all the product - the strength in the product pipeline, all the innovation here and the kind of the expectations for more coming through |
| We expect Studio and our broader professional product offering, to be meaningful catalyst of growth in the coming years |
| But definitely, I think we are seeing a positive trending behavior in terms of the business is being formed, on the platform in terms of the GPV tool that is going through the website of - our users, both on the Self Creator side and the partner side |
| The second one is, everything that we've done with AI, we see a tremendous results out of it, which we believe that we will continue into the next year |
| It is because of you and your hard work that I am confident that 2024, will be another year of incredible milestones, and unbounded potential |
| I'd like to share a bit more about the business fundamentals, underpinning the strong top-line performance, achieved in 2023, and the primary growth drivers that we expect, to accelerate growth in 2024 |
| The 2023 cohort performed extremely well and was among the strongest non-COVID cohorts in our history |
| This is the second highest level of cumulative bookings in this time frame, behind only Q1, '21 cohort, which benefited greatly from COVID tailwinds |
| This performance is particularly impressive given the significantly smaller user base of the Q1, '23 cohort compared to previous cohorts |
| Our success here, is a testament to the scale of the Wix brand, and the value our platform provides to users |
| This strong cohort behavior, also demonstrates the solid fundamentals of our business, including steadily improved conversion and monetization |
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| When we look at the premium subs as a percent of registered users, that metric has been pressured for the last kind of few years |
| But for Self Creators, the growth decelerated a bit sequentially on an easier year-over-year comp last quarter, I think it was Nir commented on seeing that business get back to double-digit growth |
| I think that, obviously, when you look at, for example, like Europe and North America, it has been impacted by a specific product that we've launched only in the second half of last year |
| We started off the year labeled by others as a company facing potential AI disruption |
| Lior Shemesh Well, the deceleration of - I think that it's also super important to mention that is a result of a few things, not necessarily from the business perspective |
| And they got to - we generated a crazy exposure throughout that period of time |
| Please consider the risk factors included in our press release and most recent Form 20-F that could cause our actual results to differ materially from these forward-looking statements |
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