Latest Patents

Patents imply intellectual property and it has a $ value that can be associated depending on the field and type of patent that is allocated. Patents also increase the enterprise value of the company and help prevent copy-cats from copying the idea without having royalt payments or licencing deals. We like it when companies get patents awarded!. To protect IP companies aggressively file provisional patents even before they have a working product. The below table provides a way to look at what has been done by companies and use this as a factor to make investment decisions.

     
Title Filing Date Publication Date Grant Date
Impression capping in distributed online advertising environment 2018-7-19 2018-11-08
Online advertising campaign controller to orchestrate allocation of ads 2017-4-25 2017-8-10
Online advertising e-cpm goal with improved fill rate 2017-4-25 2017-8-10
Granular control application for delivering online advertising 2017-3-23 2017-7-06
Segment-based floors for use in online ad auctioning techniques 2017-1-09 2017-5-04
Intelligent ad auction and sla compliance techniques 2016-12-20 2017-4-13
Ad serving and intelligent impression throttling techniques implemented in … 2016-11-30 2017-3-23