Sentiment Analysis of the earnings transcript to help figure out if there are any bullish or bearish sentiments that could be gathered from it. We're doing ML and AI based analysis on the earnings call to get some more insights.
Please consider a small donation if you think this website provides you with relevant information
| Statement |
|---|
| In line with our strategy outlined above, we expect to see a more controlled growth of our wholesale sales while converting the high demand for the brand in continued strong D2C sales growth |
| On the other hand, we expect continued strong Q4 growth rates in D2C, closer to what we have seen over the past couple of quarters in that channel |
| On continues to have a very strong momentum |
| In Q3, the outstanding demand for our brand resulted in another record top line quarter with over CHF 480 million net sales |
| We continue to see and expect a favorable environment on the freight side |
| As Marc mentioned, we have a healthy inventory level, not only at our retailers, but we have further improved our inventory levels at our warehouses |
| And Loewe has become quite successful, not just from a brand perspective, but also from a revenue perspective |
| And on that same CloudTec Phase platform, the Tilt, which we’ve pre-launched now with the Loewe collaboration, that has exceeded all our expectations |
| We’re seeing great success by connecting our celebrity athletes to product innovation |
| So the new Eclipse that we just launched, our Max Cushioning product has done extremely well in early sell-through and it’s becoming one of the favorite running shoes for many |
| Performance is at the very core of the On brand, and our superior products allow us to command premium prices |
| So yes, I said it in the comments, we are positive about our gross profit margin and also going into next year and the increasing D2C share will further support that |
| And as a result, we expect a stronger growth in D2C than wholesale, and we expect this to be already quite visible in our Q4 numbers and ultimately being a source for delivering a premium financial profile in the mid and long-term |
| As shared during the Investor Day, On has a very strong product innovation pipeline |
| So we are super excited for ‘24 |
| But as said, we are very happy with how our [ e-com mentioned ] is performing and how it’s supporting our strategy to outperform our wholesale growth with our D2C growth |
| Retailing at $490, the model sold out almost entirely within a few days and generated significant traction across our social platforms |
| We don’t see it, and we can -- we’re gaining market share at full price, which is very, very positive |
| Now the strong Q3, but also the strong margin that we expect in Q4 allows us to double down on some of the brand awareness campaigns that we had planned for Q4, and they are running |
| But if you really look at the number of products and how that growth is coming together, it’s extremely positive |
| We’re also super positive around APAC in general but also especially China and Japan for Q4 |
| So the channel continues to win new customers and to increase market share |
| We shared the success in China during the Double 11 season with 70% growth in an environment where the market was flat |
| But at the same time, we continue to grow strongly, and we maintain a full price position |
| Last year was an exceptionally strong holiday season, so significantly above also what we had seen in previous years |
| We are very encouraged by the strong performance across both E-com and own retail, which saw store openings in Miami and London Spitalfields in recent weeks |
| We have very good visibility |
| We are seeing very strong sell-through in the stores |
| We have very, very strong sell-through in DSG |
| We continue to think long-term, and we expect these investments to have a positive effect on future sales and ultimately, on our ability to reach our long-term goals, doubling our net sales by 2026, while increasing our gross profit margin above 60% and our adjusted EBITDA margin to more than 18% |
| Statement |
|---|
| Currently, our apparel margin is still below our footwear margin |
| Our adjusted EBITDA margin reached 16.9%, slightly down from the 17.2% in the same period last year |
| First, in 2022, we had seen a delay of some order deliveries from Q3 into Q4 due to the disruption of our largest U.S |
| In general, I think there’s quite a difficult environment in China right now for many brands |
| A number of wholesale peers have expressed more cautious front half order book outlooks on their latest calls compared to 3 months ago or so |
| Due to the disruption in our warehouse in the U.S |
| Unfortunately, especially when you look at Japan, there’s quite some currency effects that are going against it |
| Martin Hoffmann For the gross profit, I mean, FX remains an uncertainty and clearly an area depending especially on how some of the non-U.S |
| Just any reason you think for that deceleration? Is that something you’re seeing currently or is it just conservatism as well? And then I think the bigger picture question is one of your biggest competitors is re-approaching the wholesale channel over the next year, Nike, it pulled back a bit over the last 2 years |
| In addition, we did see some early holiday shipments sent out to our partners in the later part of Q3 this year, pulling forward some volumes from Q4 |
| Can you just tell us where in the underlying business, you assumed conservatism in the fourth quarter gross margin? Is there a channel or a region in the quarter that you guys were looking at that could disrupt that historical mix shift benefit you get from D2C being 500 basis point or 600 basis point higher mix in fourth quarter this year versus last year? Also in fourth quarter, I think direct-to-consumer implies like a low-40s growth rate, a little bit below the third quarter |
| We see less enthusiasm this year, and this is also what we hear and see from our retail partners |
| We also have other effects and mix effects into -- in our margin in the future |
| And if anything, we expect that in a more difficult environment, the On brand will gain versus our competitors |
| Currently, the traffic is almost too high for the size of the store, so we can’t really capture all of that |
| Please refer to our 20-F filed with the SEC on March 21st for a detailed discussion of such risks and uncertainties |
| So that still holds |
| So there are some effects that also go against the higher D2C share |
| And if you take wholesale as a channel overall, it will probably stay below 10%, but also because we have many, many wholesale channels where apparel will not be a focus |
| In addition, we had recorded the last piece of extraordinary airfreight usage in Q3 last year |
Please consider a small donation if you think this website provides you with relevant information