Gaming acquisitions: Sony ‘vastly overpaid’ for Bungie, analyst says

Gaming acquisitions: Sony ‘vastly overpaid’ for Bungie, analyst says

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Michael Pachter, Wedbush Securities Managing Director of Equity Research, joins Yahoo Finance Live to discuss several of the latest acquisitions in the video game space, including Microsoft and Sony, metaverse prospects for gaming, and who is better positioned to develop in the metaverse.

Video Transcript

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- Welcome back. Deal-making in the video game industry has been heating up from Microsoft's record deal to buy Activision Blizzard to Take-Two's acquisition of Zynga and now the New York Times deal to buy Wordle. Michael Pachter is Wedbush Securities managing director of equity research and he joins us now for more. Michael, thank you so much for joining us. And you have a new note breaking down all of these deals and more that have been taking place over the past month. But I'm wondering, what do you think really has been driving all of this M&A activity? And why now specifically?

MICHAEL PACHTER: Well, The Times for Wordle I think is just a nice fit with crossword puzzle but-- and it's a tiny deal, single-digit millions compared to multibillion for all the other ones. You know, I think Microsoft has a vision and a strategy. And they made a bold statement with their acquisition of Activision. And it fits their strategy.

Take-Two surprised us and explained it very well when they did it. But we didn't know that they wanted to be big in mobile, and they clearly do. And so they bought one of the two big public mobile companies, the other being Playtika. And they paid up for it. And Sony, I think, just did a me too statement and said, we're not going to be left behind. So we'll buy Bungie.

The Activision deal and the Zynga deal were both done below those stock's recent highs. So Activision had traded over 100, and the deal was at 95. Back in October, it was over 100. Zynga had traded over 11, I believe, and the deal was done at 986. So you know, they didn't really overpay, either of the acquirers. Bungie went for $4 million per developer. And most deals are between $250,000 and a million. I've seen deals as close, you know, as high as $2 million per developer. This is crazy talk.

And just to compare and contrast, EA bought Respawn about three or four years ago for $700 million with 400 developers. And those guys generate $700 million a year in revenue. Bungie does about $200 million in revenue. So I think Sony vastly overpaid. I think this was a statement that we're not going to let Microsoft get ahead of us, so we'll just buy something out of desperation. It's not really a deal that makes a whole lot of sense to me. The others do.