Wall Street's Greatest Dividend Stock Just Made History Again, and 99% of Investors Probably Don't Realize It Exists

Wall Street's Greatest Dividend Stock Just Made History Again, and 99% of Investors Probably Don't Realize It Exists

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One of the best aspects of putting your money to work on Wall Street is that there isn't a one-size-fits-all strategy for success. Depending on your goals, investment risk tolerance, and interests, there's almost certainly a strategy that can make you richer over time.

However, the caveat to the above is that it's tough to top the long-term outperformance of dividend stocks.

A businessperson placing crisp one hundred dollar bills into two outstretched hands.
Image source: Getty Images.

Last year, a report released by the Hartford Funds ("The Power of Dividends: Past, Present, and Future"), in collaboration with Ned Davis Research, examined the annualized returns of dividend-paying stocks to non-payers over a half-century (1973-2022). Whereas non-payers delivered a modest 3.95% annualized return over five decades, dividend stocks averaged an annualized return of 9.18% over the same stretch. The dividend payers were also far less volatile than the non-payers.

But there's more to a high-quality dividend stock than just yield. Arguably nothing is more important than the sustainability of a payout, which is often not found with ultra-high-yielding dividend stocks.

These are some of the steadiest dividend stocks on the planet

Some of the greatest dividend stocks on Earth are brand-name, time-tested companies that have been increasing their payouts for decades. Perfect examples include Johnson & Johnson (NYSE: JNJ) and Coca-Cola (NYSE: KO), which have each increased their base annual payouts for 61 consecutive years.

Johnson & Johnson happens to be one of only two publicly traded companies that currently has the highest possible credit rating (AAA) from Standard & Poor's, a division of the more-familiar S&P Global. A growing reliance on high-margin pharmaceuticals, coupled with operating in a highly defensive sector, have helped Johnson & Johnson grow its adjusted earnings without missing a beat for decades. As a result, it's had no trouble sharing more of its profits with its investors.

Meanwhile, Coca-Cola has been the most-chosen brand, according to Kantar's "Brand Footprint" report, every year for a decade (as of 2022). Coke operates in all but three countries worldwide, has a top-tier marketing campaign, and sells basic necessity goods. No matter how well or poorly the domestic or global economy is performing, people are still going to buy beverages, which makes Coca-Cola's cash flow highly predictable.

Another way to measure dividend greatness is by examining the length of time a company has been offering a continuous payout. Just over a dozen publicly traded companies have been doling out continuous dividends since the 19th century.