WIX Gains 55.5% in the Past Year: Will the Rally Continue?

WIX Gains 55.5% in the Past Year: Will the Rally Continue?

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Wix.com WIX stock is continuing its upward trajectory with a gain of 55.5% in the past year compared with 44.3% and 26.5% growth of the sub-industry and S&P Composite, respectively.

Headquartered in Tel Aviv, Israel, and founded in 2006, WIX is a cloud-based web development platform. It offers solutions that enable businesses, organizations, professionals and individuals to develop customized websites and application platforms, and grow their online presence.

The increase in stock price can be attributed to robust financial performance. The company recently reported better-than-expected fourth-quarter 2023 results. Wix reported non-GAAP earnings per share (EPS) of $1.22 compared with 61 cents in the year-ago quarter.

Total revenues increased 14% year over year to $403.8 million. Momentum in the Creative Subscriptions and Business Solutions segments is driving the top-line performance. Creative Subscriptions’ revenues (73.3% of total revenues) increased 12% year over year to $296.2 million. Business Solutions’ revenues (26.7%) rose 20% to $107.6 million.

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Bookings of $395 million improved 6% year over year. At the end of Dec 31, 2023, registered users were 263 million. In the last reported quarter, non-GAAP gross margin expanded 500 basis points to 70%, driven by improving gross margins across the Creative Subscriptions and Business Solutions segments.

Total revenues for 2023 was $1.56 billion, which rose 13% year over year. Bookings for the full year were $1.60 billion, up 9% year over year.

Frequent launch of new products, growth in the number of registered users and premium subscriptions are key revenue drivers.

The company plans to tap the growing demand for Artificial Intelligence (AI) through the launch of innovative products like AI Site Generator, AI Chat Experience for businesses and AI Code Assistant.

Healthy adoption of Wix Studio is likely to drive overall monetization of partner cohorts. The average revenue per subscription is being driven by the shift to higher-tier packages, higher pricing, and increased adoption and usage of business solution products.

However, unfavorable foreign currency movement, stiff competition and rising accumulated deficit are headwinds.

Robust Outlook

Going ahead, WIX expects 2024 bookings and revenues to benefit from a stable and positively trending macro environment coupled with solid business momentum.

The company anticipates 2024 revenues to grow 11-13% and in the range of $1.73-$1.76 billion.

Non-GAAP operating expenses are forecast to be between 51% and 52% of revenues for 2024.