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Waitr Holdings Inc's (NASDAQ: WTRH) on-demand delivery brand, ASAP.com, has signed a partnership agreement with Unilever Plc (NYSE: UL). The financial details of the arrangement were not disclosed.
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Unilever is a major supplier of ice cream products, including Ben & Jerry's, Breyers, Good Humor, Magnum ice cream, and more.
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Under the agreement, ASAP.com will deliver frozen treats to its consumers. Unilever will coordinate with ASAP's existing restaurant partners to help add ice cream to their menus.
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ASAP will also deliver from The Ice Cream Shop, Unilever's virtual storefront. Customers can order from The Ice Cream Shop at more than 2,000 locations nationwide.
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"And going into partnership with Unilever is another high-profile implementation of our new business model to 'deliver anything' to consumers, same day, from any type of business," said Carl Grimstad, CEO, and Chairman of the Board of ASAP.
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Also Read: Can You Skip Food Concession Lines At Sports Games? NHL Gets New Partner To Do Just That
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Price Action: WTRH shares are trading higher by 7.77% at $0.14 on the last check Monday.
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