Bull of the Day: NRG Energy, Inc. (NRG)

Bull of the Day: NRG Energy, Inc. (NRG)

Trade NRG on Coinbase

NRG Energy, Inc. (NRG) is a utility and energy giant that sits at a potentially attractive longer-term entry point.

NRG stock tumbled in early December after it announced a deal to buy Vivint Smart Home, Inc. (VVNT) as it aims to expand its reach for the age of smart homes and high-tech energy grids. NRG's long-term goal is to become a "leading provider of essential services for homes and businesses."

NRG Energy is also a worthy consideration for 2023 given its dividend yield and stable, essential business model as the market could easily favor energy and utility stocks again amid all the unknowns.  

Energy and Beyond

NRG is a utility powerhouse that generates electricity and provides energy solutions and natural gas to millions of business and residential customers. The Houston, Texas-based company is now poised to roll out more digital-focused efforts as electric grids, homes, and businesses grow more high-tech by the day.

NRG over the last year-plus explored how it could expand its reach to thrive in a world full of smart homes and connected energy grids. CEO Mauricio Gutierrez said on the company's Q3 earnings call in early November that NRG was growing increasingly focused on the rapid expansion of connected devices and appliances within the internet of things revolution.

NRG Energy decided it needed to capitalize on the growing smart home market and address a crucial drawback: too many different platforms and screens. "It is clear that a single interface for the home is of increasing importance and customer attitudes around these services are shifting from nice-to-have to need-to-have," Gutierrez said.

"Next, the electrification of the economy through smart technology and clean energy choices is real. We are seeing an increasing number of devices and appliances connected like HVAC, water heaters, battery, rooftop solar and other, in addition to having greater penetration of electric vehicles."

Zacks Investment Research
Zacks Investment Research


Image Source: Zacks Investment Research

Roughly a month later, NRG announced a big splash to help it expand almost overnight into much more than a utility firm. NRG Energy said on December 6 that it agreed to buy Vivint Smart Home, Inc. for $12 per share or $2.8 billion in an all-cash deal. NRG Energy sees the Vivint purchase, which it paid a 33% premium for compared to its closing price prior to the deal, as a fantastic way to establish itself as a "leading provider of essential home services."

The deal is projected to close at some point in the first quarter of 2023. The newly beefed-up and diversified NRG will boast a network of approximately 7.4 million customers across North America. NRG will likely incorporate Vivint's backend tech ecosystem across the firm.