Key Insights

• trivago's significant public companies ownership suggests that the key decisions are influenced by shareholders from the larger public

• 60% of the company is held by a single shareholder (Expedia Group, Inc.)

• Insider ownership in trivago is 22%

A look at the shareholders of trivago N.V. (NASDAQ:TRVG) can tell us which group is most powerful. We can see that public companies own the lion's share in the company with 60% ownership. Put another way, the group faces the maximum upside potential (or downside risk).

And individual insiders on the other hand have a 22% ownership in the company. Institutions often own shares in more established companies, while it's not unusual to see insiders own a fair bit of smaller companies.

Let's delve deeper into each type of owner of trivago, beginning with the chart below.

Check out our latest analysis for trivago

What Does The Institutional Ownership Tell Us About trivago?

Institutions typically measure themselves against a benchmark when reporting to their own investors, so they often become more enthusiastic about a stock once it's included in a major index. We would expect most companies to have some institutions on the register, especially if they are growing.

Institutions have a very small stake in trivago. That indicates that the company is on the radar of some funds, but it isn't particularly popular with professional investors at the moment. If the company is growing earnings, that may indicate that it is just beginning to catch the attention of these deep-pocketed investors. It is not uncommon to see a big share price rise if multiple institutional investors are trying to buy into a stock at the same time. So check out the historic earnings trajectory, below, but keep in mind it's the future that counts most.

Hedge funds don't have many shares in trivago. Looking at our data, we can see that the largest shareholder is Expedia Group, Inc. with 60% of shares outstanding. This essentially means that they have extensive influence, if not outright control, over the future of the corporation. With 18% and 2.3% of the shares outstanding respectively, Rolf Theo Schromgens and Axel Hefer are the second and third largest shareholders. Rolf Theo Schromgens, who is the second-largest shareholder, also happens to hold the title of Top Key Executive.

While it makes sense to study institutional ownership data for a company, it also makes sense to study analyst sentiments to know which way the wind is blowing. Quite a few analysts cover the stock, so you could look into forecast growth quite easily.