Tokyo, Japan, Sept. 20, 2023 (GLOBE NEWSWIRE) -- Yoshitsu Co., Ltd ("Yoshitsu" or the "Company") (Nasdaq: TKLF), a retailer and wholesaler of Japanese beauty and health products, as well as sundry products and other products in Japan, today announced an alliance (the “Alliance”) between the Company and CROSSING INC (“CROSSING”), a collectible card retailer and live-streaming distributor. The Company has entered into an exclusive contract with CROSSING, which allows CROSSING to procure the Company’s products from the Company and distribute through CROSSING’s sales channels, including its live-streaming ecommerce channels and online shops. The Alliance marks a significant milestone in Yoshitsu’s efforts towards sales expansion in the U.S. market.

Mr. Mei Kanayama, the Principal Executive Officer of Yoshitsu, commented, “We are delighted to cooperate with CROSSING. The Alliance is intended to leverage CROSSING’s online sales channels to augment the sales of Yoshitsu’s products in the U.S. As part of our ongoing strategy to bolster sales in the U.S. market, we expect this partnership with CROSSING to serve as a cornerstone for us to expand our sales network in the U.S. By leveraging CROSSING's live-streaming ecommerce platform and online shops, we aim to amplify the visibility of our products in the U.S. market, elevate the brand value, broaden our customer base, and boost consumer demand. In the future, we plan to keep forging partnerships with other overseas merchants to take advantage of their respective resources to achieve more advancements in our overseas market expansion efforts.”

About CROSSING INC

Headquartered in Los Angeles, CROSSING INC is a collectible card retailer and live-streaming distributor. All information about CROSSING INC contained herein has been reviewed and approved by CROSSING INC.

About Yoshitsu Co., Ltd

Headquartered in Tokyo, Japan, Yoshitsu Co., Ltd is a retailer and wholesaler of Japanese beauty and health products, sundry products, and other products in Japan. The Company offers various beauty products (including cosmetics, skincare, fragrance, and body care products), health products (including over-the-counter drugs, nutritional supplements, and medical supplies and devices), sundry products (including home goods), and other products (including food and alcoholic beverages). The Company currently sells its products through directly-operated physical stores, through online stores, and to franchise stores and wholesale customers. For more information, please visit the Company's website at https://www.ystbek.co.jp/irlibrary/.