SOBRsure™ Could Make Our Roadways Safer, Accelerate Alcohol Recovery and Build Family Trust

DENVER, CO / ACCESSWIRE / August 30, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of next-generation transdermal alcohol detection solutions, today announced the sales launch of its alcohol monitoring wristband, SOBRsure™ - now available for purchase at www.SOBRstore.com. With numerous potential applications, SOBRsure is initially intended for use by teen drivers and over-the-road trucking, for outpatient alcohol treatment and in establishing co-parenting confidence.

"SOBRsure literally lifts the roof on our addressable market, opening a world of potential commercial and personal use. We have orders in place and are converting backlog demand," stated SOBRsafe Chairman & CEO Dave Gandini. "In addition, by successfully miniaturizing our technology for the SOBRsure wearable, we now have the ability and opportunity to license our technology for non-competitive integration around the world."

Technology on the Move

The SOBRsure™ wristband is a sleek, fitness-style wearable that features:

• Continuous, mobile alcohol monitoring

• GPS location tracking

• Band removal alerts

• A phone-based app for parents, administrators and telehealth professionals

• 3-day battery life

• No cartridge to replace

SOBRsafe's advanced alcohol safety technology hygienically detects and instantaneously reports the presence of alcohol as passively emitted through the skin - no invasive breath, blood or urine sample is required. SOBRsafe has partnered with Mothers Against Drunk Driving (MADD) to combat teen drunk driving. SOBRsafe was awarded the Occupational Health & Safety 2022 New Product of the Year - Safety Monitoring Devices, and has received the Child Safety Network Safe Family Seal of Approval.

About SOBRsafe™

The annual cost of alcohol abuse in the U.S. is $249 billion. Nearly half of all industrial accidents with injuries are alcohol-related, and 1-in-10 U.S. commercial drivers test positive for alcohol (the highest rate worldwide). In response, SOBRsafe™ has developed a proprietary, touch-based identity verification, alcohol detection and cloud-based reporting system. The technology is transferable across innumerable form factors, including stationary access control, personal wearables and telematics integration.

A preventative solution in historically reactive industries, it is being deployed for commercial fleets, workplaces, alcohol rehabilitation, probation management and teen drivers. This patent-pending alcohol detection solution helps prevent an intoxicated worker from taking the factory floor or a driver from receiving the keys to a truck, bus or the family car. An offender is immediately flagged, and an administrator is empowered to take the appropriate corrective actions. At SOBRsafe, we are creating a culture of prevention and support. To learn more, visit www.sobrsafe.com.