Stryve and Bitcoin – Creative Strategies to Generate Consumer Awareness, Drive Trial, and Build Loyalty – BTC Sweepstakes Announced
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Stryve and Bitcoin – Creative Strategies to Generate Consumer Awareness, Drive Trial, and Build Loyalty – BTC Sweepstakes Announced

Stryve Foods, Inc.
Stryve Foods, Inc.

PLANO, Texas, March 05, 2024 (GLOBE NEWSWIRE) -- Stryve Foods, Inc. (“Stryve” or “the Company”) (NASDAQ: SNAX), a trailblazer in the protein snack industry, announces a dual strategy aimed at amplifying growth and enhancing brand engagement. With its primary focus on expanding the distribution footprint for its retail brands – Stryve, Vacadillos, and Kalahari – the Company is committed to broadening consumer engagement, driving trial, and creating excitement for its brands through creative and effective means. As an example of this commitment, today the Company is announcing an exciting Bitcoin Sweepstakes.

In line with its commitment to driving profitable growth, Stryve Foods, Inc. is thrilled to introduce a groundbreaking Bitcoin (BTC) Sweepstakes initiative – the first of its kind in the meat snack category – offering participants the chance to win one of five prizes, each representing $1,000 USD worth of the cryptocurrency, Bitcoin (subject to eligibility and rules). This innovative campaign is intended not only to create excitement among consumers but also to serve as a powerful driver of trial and repeat purchase. Moreover, it underscores the Company's dedication to delivering value not only to consumers but also to its esteemed retail partners.

"We have been successfully expanding distribution with our retail partners, accelerating retail sales growth, and earning market share. We are proud to offer consumers the best tasting, highest protein products the meat snacks category has ever seen. Our better-for-you brands taste great, are all natural, and do not include preservatives, in addition, nearly every variety is sugar free," said Chris Boever, CEO of Stryve Foods, Inc. "We are confident that as new consumers try our products, the level of repeat purchases will be very high. Our brands and Bitcoin are on the rise and combining them into a sweepstakes to reward our growing and loyal consumer base reflects our commitment to category growth. We are confident in the quality of our brands, the consumer benefits they deliver, and how programs like this Bitcoin Sweepstakes can drive incremental trial and repeat ultimately supporting our growth plans and allowing us to take meaningful steps towards sustainable profitability as we scale."

Consumers can find the Company’s high-protein, zero sugar, air-dried meat snack products sold under its brands, Stryve, Vacadillos, and Kalahari, at a multitude of leading retailers across the country, including Walmart, Albertsons, HEB, Publix, Hy-Vee, Whole Foods, Sprouts, 7-Eleven, and Circle-K, as well as, online at Amazon.com, and on the Company's owned websites: stryve.com, vacadillos.com, and eatbiltong.com.