Pizza Inn Delivers on Growth Strategy With Second Consecutive Year of Increased Buffet Unit Count
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Pizza Inn Delivers on Growth Strategy With Second Consecutive Year of Increased Buffet Unit Count

DALLAS, TX / ACCESSWIRE / July 10, 2023 / RAVE Restaurant Group, owner and franchisor of Pizza Inn and Pie Five restaurants around the world, today announced the second consecutive year of positive net unit growth of Pizza Inn buffets as we continue to reposition and invest in the 65-year-old Pizza Inn brand.

New Pizza Inn Prototype
New Pizza Inn Prototype
New Exterior Signage - Asheboro

Increased unit count is just one indication of Pizza Inn's transition from a turnaround company to one primed for further expansion. Other indicators include several new product and marketing innovations, updated brand graphics, and a well-received reimagined restaurant design.

CEO Brandon Solano said, "Last year marked our first unit count growth in 24 years and this year marks the second. In my book, two data points make a trend and that's good for our franchisees. We've also had twelve consecutive quarters of profitability through this third quarter, and an unbelievably positive response to our new store image. I'm excited to see what our franchisees can achieve as we continue to expand our footprint, introduce delicious new products, and roll out this updated look across the company."

The five new buffets are located in geographic markets in which Pizza Inn once had a footprint, and the reintroduction of buffets in those areas contributes to the company's ongoing plan to reclaim markets it once served. Pizza Inn aims to leverage existing brand familiarity among consumers as well as a pent-up demand for the buffet-style chain's signature pizzas, salad bars, pastas, and desserts.

The re-imaging of Pizza Inn was unveiled last month in North Carolina and was designed to appeal to former and new customers alike. The new retail prototype blends: (1) nostalgia, with a movie theater marquee and depictions of the brand's distinctive mascot, JoJo, as he has evolved through the past six and a half decades, (2) quality, with booth seats that remind customers that pizza dough is made in-house every day, and (3) social media opportunities, with a mural of wings made of cheese, a customizable game room marquee, and mirrors with JoJo's classic mustache.

Solano added, "We're excited about the new design. It keeps our restaurants relevant, while honoring the memories that millions of people have of our buffets. We kept the buffet as the star of the show and added some really cool elements our customers tell us they relate to and enjoy."

Pizza Inn is renowned for making fresh pizza dough, using house-shredded 100% whole milk mozzarella cheese, hand-cutting fresh vegetables and their house-made signature pizza sauce. Their menu also includes more than a dozen signature pizzas, traditional pastas and strombolis, as well as unique desserts, called Pizzerts®. One of the biggest draws, however, is a robust, all-you-can-eat, fresh salad bar, with an abundance of house-cut ingredients, a multitude of popular toppings, and six different dressings, including authentic house-made ranch.