One denim brand is working to make jeans more accessible for women who use wheelchairs.

NYDJ announced Saturday it has launched its first wheelchair-fit jeans, an adapted version of its best-selling straight-cut style.

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Mark Peters, director of consumer experience at NYDJ, said the new denim will target an underserved market that the company has previously failed to address.

“NYDJ, we’re all about inclusiveness. When we looked at our own line, we were like, ‘Oh my gosh, this is a part of the community that we’re really not addressing, and if we’re here for every woman, every curve…we need to make sure that we’re doing that.’”

The brand has launched the collection exclusively with QVC, owned by Qurate Retail Group. QVC will add the denim to its Accessible and Adaptive assortment, which offers an array of products geared at improving the lives of people with disabilities.

The jeans cost $89, which is $20 to $30 less than NYDJ’s standard straight-leg jeans in the same style.

Peters said that price slash was intentional. Though the company used its most premium denim stretch fabric to create the jeans, Peters said the team has emphasized the importance of “not passing any of the [cost] on to the consumer” with this product.

He said that will help deter stressors around cost for comfortability.

“We just knew we had to really make this happen because we wanted the experience to be the best,” he said. “We all want it, but it’s even more imperative for the adaptive community to have stress-free living.”

Peters said NYDJ expects to see strong interest from both current and new shoppers.

“I have now worked with more models for this community, and I do know some of them are already wearing our product, but it isn’t the best experience for them. So with these adaptations, we really now can start to offer her the same silhouettes that she loves, and it’s going to accommodate her,” he told Rivet.

Some of the adaptations to the classic pants include a higher-rising back and lower-rising front, flat seams, faux front pockets, snap closure above the fly and elastic inside the waist.

Peters said it took NYDJ two years’ worth of trial and error with models and testers to get the fit and features right. He said, in the future, the brand has plans to release several other silhouettes: a skinny jean and a bootcut jean.

As one in four people with at least one disability report that they lack enough adaptive apparel options when shopping, the two future styles could be welcome additions to the market.