Pluristem and Tnuva Appoint Food Tech Veteran Eyal Rosenthal as Chief Executive Officer of their New Joint Venture
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Pluristem and Tnuva Appoint Food Tech Veteran Eyal Rosenthal as Chief Executive Officer of their New Joint Venture

Pluristem Therapeutics, Inc.
Pluristem Therapeutics, Inc.

Eyal Rosenthal (photo credit Jim Vetter)

Eyal Rosenthal, CEO of Tnuva and Pluristem's new joint venture. Photographed by Jim Vetter.
Eyal Rosenthal, CEO of Tnuva and Pluristem's new joint venture. Photographed by Jim Vetter.

HAIFA, Israel, March 08, 2022 (GLOBE NEWSWIRE) -- Pluristem Therapeutics Inc. (Nasdaq: PSTI) (TASE: PSTI), a leading biotechnology company (“Pluristem”), and Tnuva Group (“Tnuva Group” or “Tnuva”), Israel’s largest food producer, today jointly announced the appointment of Eyal Rosenthal as Chief Executive Officer of their landmark joint venture to develop, manufacture and commercialize cultured meat.

Eyal Rosenthal, photographed by Jim Vetter
Eyal Rosenthal, photographed by Jim Vetter · GlobeNewswire Inc.


Eyal Rosenthal, Chief Executive Officer
(photo credit: Jim Vetter)

Mr. Rosenthal is a seasoned entrepreneur and visionary leader in the agritech and food tech industries, serving until recently as venture partner and head of Israeli operations at Finistere Ventures, a pioneering global venture fund dedicated to identifying and nurturing promising agribusiness and food tech companies. He brings to his role over two decades of leadership within business, food tech, agriculture investment and sustainability, and will oversee the new venture’s growth into a scaled company.

Mr. Rosenthal also served as Executive Chairman of Fresh Start, a leading global food tech incubator backed by the Israel Innovation Authority, as well as top strategic and financial players. He was previously Managing Director at Infinity Group, a $600 million growth fund, and advised the International Finance Corporation, a World Bank Group member, on global food security issues.

The joint venture, which was incorporated through an agreement between Pluristem and Tnuva, has exclusive licensing rights to use Pluristem’s state-of-the-art proprietary technology and intellectual property to develop, manufacture and commercialize cultured meat. It combines Pluristem’s technological advantage in mass-scale, cost-effective cell production with Tnuva’s expertise in food sector research and development (R&D), consumer marketing, and distribution.

“Food tech is on the rise and I am excited to be joining this new venture as we aim to transform the food system, especially the way we produce meat,” said Mr. Rosenthal. “Cultured meat can potentially address consumer concerns about our food system—from health to sustainability to animal welfare—and we are uniquely positioned to deliver. Pluristem’s unique proprietary technology, combined with Tnuva's market leadership in alternative protein, manufacturing expertise and robust logistics, brands and infrastructure, can potentially enable us to overcome some of the biggest market challenges such as producing cost-effective products and mass-scale production,” concluded Mr. Rosenthal.