11 Cheap Restaurant Stocks to Buy Now

11 Cheap Restaurant Stocks to Buy Now

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In this piece, we will take a look at 11 cheap restaurant stocks to buy now. If you want to skip our detailed analysis of the restaurant industry, then skip ahead to 5 Cheap Restaurant Stocks to Buy Now.

Food service, or what is commonly known as the restaurant industry is one of the biggest employers in the economy as well as being quite sizeable when it comes to monetary value. Restaurants provide part time and full time jobs to millions of people in America, with estimates from the 2022 State of the Restaurant Industry suggesting that the sector had employed 14.5 million people which was expected to grow by an additional 400,000 by the end of the year to sit at approximately 15 million people. In terms of monetary value, 2022 was a great year for the sector, as its revenues were expected to jump to $898 billion to mark a solid recovery from the coronavirus pandemic.

At the same time, most of the restaurant sector belongs to firms that are grouped together in the counter cyclical industry. This industry is sensitive to changes in the economy, with its fate tied to the discretionary spending power of consumers. Therefore, today's macroeconomic environment in America makes it a crucial sector to watch particularly with all the talk of a potential recession. In a recession, incomes drop and if there are job losses then people choose to turn their focus on essential products such as staples and decide to put off luxury spending such as fine dining. On the flip side, should a recession not materialize, then the sector could benefit as well.

At the same time, even though U.S. economic output has not sufficiently slowed down to tip the economy into a recession, the sector is still facing cost pressures due to rising inflation. In fact, research from McKinsey shows that even though the lockdown pressures of the coronavirus pandemic might have abated, these were replaced with a new set of hurdles for the restaurateurs. These, according to McKinsey, include supply chain pressures, higher wage rates due to a tight labor market, and rising rents in a broader inflationary environment.

At the same time, bigger firms are facing the heat from smaller and agile companies when it comes to the online delivery market as they are able to quickly set up shop and provide numerous loyalty programs to attract customers easily. The presence of the Internet expedites the process of growing the customer base since the smaller restaurants can reach more customers online and deliver them food without having to make substantial investments in infrastructure. These constraints in the industry also provide a high risk, high reward environment. While most restaurants are unable to beat median sector growth rates, those that are able to grow revenues sustainably and increase operating margins at the same time enjoy nearly four times as total shareholder returns when compared to their peers with growth but reducing margins.