This article was originally published on ETFTrends.com.
In an evolving market, more workers are taking advantage of the "side-hustle,” or the rapidly growing gig economy that is changing the way we define the traditional workplace.
On the upcoming webcast, Put the Gig Economy to Work in Your Portfolio, Michael Venuto, Chief Investment Officer, Toroso Investments; David Dziekanski, Portfolio Manager, Toroso Advisors; Samuel Nofzinger, Trading and Investment Manager, SoFi; and Stephen Sikes, VP, Business Lead, Invest, SoFi, will explore the growth of the gig economy and explore ways financial advisors can diversify investments into this up-and-coming industry.
"More investors and their financial advisors are considering the gig economy as a potential high-growth investment and an effective way to have their portfolios benefit from long-term, global labor and technology trends," according to SoFi.
As a way to target this rising market, investors can look to the SoFi Gig Economy ETF (GIGE) . GIGE is an actively managed fund, advised by Toroso Investments, that is designed to seek long term capital appreciation by capturing exposure to the economic shift toward gig-oriented companies.
The “gig economy” refers to a group of companies that embrace and support the workforce in which employment is based around short-term engagements that allow for flexibility and personal freedom and temporary contracts. The fund is structured so that most companies that IPO can be included in the portfolio within 31 days of their IPO, as opposed to traditional passive funds that must likely wait 60 to 90 days to include a new IPO. For example, GIGE includes some well-known, side-job names like Uber and Lyft, which recently launched their IPOs.
GIGE companies are taken out of four categories, including platform businesses, services and transaction businesses, marketing businesses and ancillary businesses.
Platform Businesses cover what most people think of when they hear gig economy, including app-based platforms, web-based stores, auction sites, and other commission-based platforms such as Alibaba, eBay and Etsy.
Services and Transactions Businesses include companies that facilitate transactions and support the operations of the gig economy such as DocuSign, PayPal and Square.
Marketing Businesses or a new breed of marketing that takes place across social media and messaging companies, including names like Eventbrite, Facebook, Tencent and Twitter.
Lastly, Ancillary Businesses are comprised of non-traditional companies, such as HealthEquity, that are not directly related to the gig economy but support and/or benefit from the gig economy.