2 Beaten-Down Cathie Wood Stocks With Massive Potential

2 Beaten-Down Cathie Wood Stocks With Massive Potential

Trade EXAS on Coinbase

Even companies with solid prospects sometimes fail to keep pace with the market. When that happens, it's fair to give them a closer look. In some cases, an investment could pay off handsomely in the long run, provided the companies in question have excellent prospects. Can investors find promising stocks that are lagging the market in the current bull run we are experiencing?

Yes, and here are two examples: Exact Sciences (NASDAQ: EXAS) and Block (NYSE: SQ). Both companies feature in some of the actively managed ETFs at Ark Invest, the management firm led by Cathie Wood. The famous investor is onto something here. Let's find out why.

1. Exact Sciences

Exact Sciences' mission is to help eradicate cancer by developing diagnostic products that help patients catch it early and direct physicians toward the best treatment options. The company's best-known product is Cologuard, a non-invasive test for the early detection of colorectal cancer, one of the leading causes of cancer death in the U.S. Though Exact Sciences has made tremendous progress, there is still a massive opportunity.

It estimates that 60 million patients between the ages of 45 (when regular testing is supposed to start) and 85 remain unscreened. The increased adoption of Cologuard has helped the company's top-line skyrocket in the past decade or so.

EXAS Revenue (Quarterly) Chart
EXAS Revenue (Quarterly) data by YCharts

Exact Sciences is continuing to move in that direction. The company has been testing a new version of Cologuard that has shown a 30% decrease in false positives in studies. That should help Exact Sciences attract some physicians who have, thus far, been hesitant to prescribe Cologuard. The company's goal is to reach 30 million screened patients by 2030, tripling its 2022 number of 10 million. Exact Sciences' aggressive marketing has helped raise awareness of Cologuard, and that's why its adoption rate has increased over the years.

It hit the one million mark in 2018, four years after its first U.S. approval, and hit 10 million still four years later, despite pandemic-related disruptions. In my view, there is a good chance it will hit its target by 2030. And while Exact Sciences remains unprofitable -- a key reason it has underperformed the market of late -- Cologuard 2.0 will help with that as well since it is 5% cheaper to manufacture.

Lastly, Exact Sciences has been able to keep its marketing costs (one of its largest categories of expenses) in check in recent years since it has already built a bit of a name for itself. Sales and marketing expenses represented 114% of total revenue in 2016 and have decreased every year since then; they were down to 29.1% of total revenue last year, even lower than what the company had predicted.