KXI: Consumer Staples Dashboard For February

Summary

Woman is shopping in supermarket and scanning barcode with smartphone

FG Trade/E+ via Getty Images

This monthly article series shows a dashboard with aggregate industry metrics in consumer staples. It is also a review of sector exchange-traded funds, or ETFs, like Consumer Staples Select Sector SPDR® Fund ETF (XLP) and iShares Global Consumer Staples ETF (NYSEARCA:KXI), whose largest holdings are used to calculate these metrics.

Shortcut

The next two paragraphs in italics describe the dashboard methodology. They are necessary for new readers to understand the metrics. If you are used to this series or if you are short of time, you can skip them and go to the charts.

Base Metrics

I calculate the median value of five fundamental ratios for each industry: Earnings Yield ("EY"), Sales Yield ("SY"), Free Cash Flow Yield ("FY"), Return on Equity ("ROE"), and Gross Margin ("GM"). The reference universe includes large companies in the U.S. stock market. The five base metrics are calculated on the trailing 12

I prefer medians to averages because a median splits a set into a good half and a bad half. A capital-weighted average is skewed by extreme values and the largest companies. My metrics are designed for stock-picking rather than index investing.

Value and Quality Scores

I calculate historical baselines for all metrics. They are noted respectively EYh, SYh, FYh, ROEh, GMh, and they are calculated as the averages on a look-back period of 11 years. For example, the value of EYh for food in the table below is the 11-year average of the median Earnings Yield in food companies.

The Value Score ("VS") is defined as the average difference in % between the three valuation ratios ((EY, SY, FY)) and their baselines (EYh, SYh, FYh). The same way, the Quality Score ("QS") is the average difference between the two quality ratios ((ROE, GM)) and their baselines (ROEh, GMh).

The scores are in percentage points. VS may be interpreted as the percentage of undervaluation or overvaluation relative to the baseline (positive is good, negative is bad). This interpretation must be taken with caution: the baseline is an arbitrary reference, not a supposed fair value. The formula assumes that the three valuation metrics are of equal importance.

Current data

The next table shows the metrics and scores as of writing. Columns stand for all the data named and defined above.

VS

QS

EY

SY

FY

ROE

GM

EYh

SYh

FYh

ROEh

GMh

RetM

RetY

Staple/Food Retail

9.09

8.82

0.0515

2.3142

0.0219

20.99

19.45

0.0394

1.8996

0.0293

16.48

21.54

2.56%

10.06%

Food

-3.06

-6.39

0.0497

0.7601

0.0144

13.97

31.66

0.0450

0.6455

0.0230

15.24

33.14

-1.46%

-10.38%

Beverage

8.62

-6.45

0.0349

0.2625

0.0206

22.67

47.71

0.0344

0.2598

0.0167

23.56

52.51

0.10%

0.53%

Household prod.

19.84

-30.92

0.0232

1.2163

0.0616

6.37

41.09

0.0450

0.8767

0.0364

16.83

40.97

9.43%

13.01%

Personal care

-10.36

9.94

0.0333

0.3829

0.0167

22.84

60.37

0.0362

0.4257

0.0192

20.29

56.27

3.66%

3.43%

Tobacco

64.80

-37.51

0.1023

0.8987

0.0246

9.28

50.59

0.0604

0.5108

0.0165

33.76

51.89

-3.22%

-5.93%

Value And Quality chart

The next chart plots the Value and Quality Scores by industry (higher is better).

Value and quality in consumer staples

Value and quality in consumer staples (Chart: author; data: Portfolio123)

Evolution since last month

Valuation has improved in beverages and deteriorated in tobacco and household products. Quality has improved in personal care products and deteriorated in household products, too.

Value and quality variation

Value and quality variation (Chart: author; data: Portfolio123)

Momentum

The next chart plots momentum scores based on median returns.

Momentum in consumer staples

Momentum in consumer staples (Chart: author; data: Portfolio123)

Interpretation

According to my S&P 500 dashboard, the consumer staples were very close to 11-year averages in valuation at the beginning of February. The tobacco industry, and to a lesser extent the household product industry, are materially undervalued. Their quality scores are below the historical baseline, though. A note of caution about sample size: there are only five tobacco companies in my reference universe, so statistics in this industry aren't the most reliable. Other subsectors are quite close to their baselines regarding both value and quality.

Fast facts on KXI

iShares Global Consumer Staples ETF started investing operations on 09/12/2006 and tracks the S&P Global 1200 Consumer Staples Capped Index. It has 101 holdings, a 12-month trailing yield of 2.98%, and a total expense ratio of 0.41%. It is more expensive than U.S. index ETFs in the same sector as XLP, whose fee is 0.09%. About 58% of asset value is invested in U.S. companies. Large and mega-cap companies represent 81% of assets.

The portfolio is quite concentrated: the top 10 holdings, listed in the next table, have an aggregate weight of 49.1% and the largest position weighs 9%. However, iShares Global Consumer Staples ETF is more diversified than XLP, where the top 10 weigh about 69% and the same top name, The Procter & Gamble Company (PG) is almost 15%.

Name

Weight (%)

Location

Exchange

Local Ticker

The Procter & Gamble Company

9.01

United States

New York Stock Exchange Inc.

PG

Nestlé S.A.

7.24

Switzerland

SIX Swiss Exchange

NESN

Costco Wholesale Corporation

7.09

United States

NASDAQ

COST

Walmart Inc.

4.78

United States

New York Stock Exchange Inc.

WMT

The Coca-Cola Company

4.41

United States

New York Stock Exchange Inc.

KO

PepsiCo, Inc.

4.36

United States

NASDAQ

PEP

Philip Morris International Inc.

3.6

United States

New York Stock Exchange Inc.

PM

Unilever PLC

3.28

United Kingdom

London Stock Exchange

ULVR

L'Oréal S.A.

2.83

France

Nyse Euronext - Euronext Paris

OR

Mondelez International, Inc.

2.54

United States

NASDAQ

MDLZ

Since 10/1/2006, KXI has underperformed the U.S. consumer staples benchmark XLP by 1.7 percentage points and shows a deeper maximum drawdown. However, the correlation between the two funds is high: 0.94 based on monthly returns.

Total Return

Annual Return

Max Drawdown

Sharpe

Volatility

KXI

249.29%

7.46%

-42.27%

0.53

12.75%

XLP

358.47%

9.16%

-32.39%

0.67

12.38%

In summary, KXI is a good instrument for investors seeking international exposure in consumer defensive stocks. It is not currency-hedged, which may be a bad point or a good one depending on your expectation about the dollar index. The portfolio is quite heavy in the top 3 holdings: Procter & Gamble, Nestle, and Costco have an aggregate weight of 23.3%. These are time-tested companies, but investors who want a more diversified portfolio may prefer Invesco S&P 500 Equal Weight Consumer Staples ETF (RSPS).

Dashboard List

I use the first table to calculate value and quality scores. It may also be used in a stock-picking process to check how companies stand among their peers. For example, the EY column tells us that a food company with an earnings yield above 0.0497 (or price/earnings below 20.12) is in the better half of the industry regarding this metric. A Dashboard List is sent every month to Quantitative Risk & Value subscribers with the most profitable companies standing in the better half among their peers regarding the three valuation metrics at the same time. The list below was sent to subscribers several weeks ago based on data available at this time.

ENR

Energizer Holdings, Inc.

CAG

Conagra Brands, Inc.

USNA

USANA Health Sciences, Inc.

MED

Medifast, Inc.

EPC

Edgewell Personal Care Company

KMB

Kimberly-Clark Corporation

It is a rotational model with a statistical bias toward excess returns in the long term, not the result of an analysis of each stock.