A2Z Forms Strategic Advisory Board, Appoints Former Walmart and Starbucks Supply Chain Executive
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A2Z Forms Strategic Advisory Board, Appoints Former Walmart and Starbucks Supply Chain Executive

ACCESS Newswire · A2Z Smart Technologies Corp.
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TEL AVIV, ISRAEL / ACCESSWIRE / September 21, 2023 / A2Z Smart Technologies Corp. ("A2Z") ("Company"), (NASDAQ:AZ)(TSXV:AZ), a global leader in innovative technology solutions, today announced the formation of the Cust2Mate advisory board, alongside the appointment of Steve Robinson as a member of the advisory board, to help guide strategic initiatives and drive company growth. With over 30 years of experience in supply chain and operations, Steve brings a deep understanding of the retail industry from his roles at Walmart and Starbucks.

A2Z is leveraging its advisory board to help scale and expand its Cust2Mate solution, an AI and computer vision-equipped smart shopping cart. Cust2Mate's transition to a global software platform provider is strengthened by successful deployments with leading retailers, solidifying A2Z Cust2mate's position as an industry pioneer with its advisory board's strategic guidance.

Steve Robinson previously served as the Vice President of Global Supply Chain at Walmart Inc., one of the world's largest and most influential retailers. In this role, he oversaw the management of the company's supply chain, driving operational efficiencies and ensuring seamless logistics across Walmart's extensive network. In a similar role at the Starbucks Corporation as the Vice President of the Starbucks Center of Supply Chain Excellence, he played a key part in fueling hyper-growth and delivering substantial value, contributing significantly to Starbucks' global success.

Now, Steve serves as the CEO and founder of The Supply Chain Project.ORG, a 501(c)(3) non-profit organization, where his commitment to reducing human suffering, social justice, and hunger eradication through supply chain strategies is evident.

"We are thrilled to establish our advisory board and bring Steve Robinson on as a pivotal member," said Guy Mordoch, CEO of Cust2Mate. "His extensive experience at Walmart, Starbucks and his other position brings invaluable insights that will greatly benefit our strategic initiatives. Steve's commitment to supply chain excellence and sustainability aligns perfectly with our vision of driving positive change in the retail industry, starting with our Cust2Mate smart carts."

Steve's extensive knowledge in both asset-based and non-asset-based logistics equips him with a comprehensive understanding of the complexities and challenges faced by global retailers. His expertise spans strategic planning, procurement, manufacturing, distribution, and international logistics. As a Cust2Mate advisory board member, Steve will help to ensure that the Cust2Mate solution aligns with the needs and demands of major retailers, positioning the company as a pioneer of technology that is blazing a trail in the supermarket industry.